Kristi Eide isn't your average mom. She works full time in the software industry, loves to work out, and boasts an Instagram following of over 12.3K followers.
Though she is fairly new to the world of Instagram influencers, Kristi was able to follow her passion for fitness and grow her personal brand through a partnership with Kicksta.
For Kristi, turning 30 was a turning point in her career and personal life. She'd always had an interest in fitness, but wasn't sure if her personal brand was worth pursuing.
“My 2K Instagram account was at a standstill and I wasn't sure if I should pour time and resources into growing it, or if I should let it go.”
Kristi knew that her brand had potential. But in an industry that was saturated with younger women that had more resources, she knew she had to find a way to stand out from the crowd.
"I didn't really have any mom-type of fitness influencers to look up to; I needed someone real to show me how to do it all...so I became it," Kristi explains.
This gave her the push she needed to take her brand to the next level.
After committing to her personal fitness brand, Kristi turned to Kicksta and that was the defining moment that changed Kristi's brand forever.
“I started with Kicksta in October of 2018 and grew my base from 2500 to 10.5K in just 2 months.”
"I've always had good content, but just needed the base and exposure to see it.”
“Kicksta gave me that exposure and has opened up doors of opportunity for me as my following continues to grow and my brand does as well."
After unlocking the secret to growing her following, Kristi has gone from having a few likes here and there to enjoying all the kickbacks of being an influencer.
“The more my following grows, the more opportunities present themselves.”
With the social credibility Kristi has gained with Kicksta, she has landed many successful partnership such as a sponsorship by a meal prep company, free gym memberships, and numerous photoshoot collaborations with other brands in the fitness niche.
What started as a hobby has now become Kristi's “full-time side hustle”, which she plans to use to launch her business.
After discovering her target audience on Instagram, Kristi is focusing on monetizing her platform by becoming a personal trainer and lifestyle coach for moms.
Kristi wants other women like her to know that if she can find success with her brand, they can too. She believes that with genuine passion, confidence, and hard work, anyone can find the right niche for their brand.
“I think it's important for influencers to know that Even if a space seems crowded, you can still jump in and make waves. Whatever they want and are willing to work for, they can achieve."
“Kicksta has enabled me to create a global network of like-minded people in the fashion industry and adjacent industries”
Arianna Reagan, Arcana FounderRead next case study: Arcana fashion brand